Gamma Sports

Author By Adam Wells

Last updated: 08/27/2020

Company Overview

GAMMA Sports is a Pickleball and Tennis brand based in Pittsburgh, PA that improves play for everyday athletes by finding the better way to unlock performance.  GAMMA Sports does this through continual product development and innovation and the company even manufactures some of its own products at its facility. GAMMA Sports products are sold in numerous retailers such as  DICK’s & Target. The company’s products are also sold through various online retailers as well as through its own eCommerce website.

Project Overview

GAMMA Sports was looking for assistance with migrating their website from WooCommerce to another platform that would be heavily integrated with their enterprise resource planning system (ERP). GAMMA Sports wanted to ensure the project deadline would be met and that a successful migration would be made by maintaining search engine optimization (SEO) best practices. GAMMA Sports also wanted help with optimizing Google Ads and Google Shopping Ads, as well as Bing Ads and Bing Shopping Ads.

Project Concerns

The biggest concerns with doing website migrations are that so many things, if done improperly or overlooked, can cause huge drop-offs in traffic, rankings, site usability, as well as impact other SEO factors that play a huge role in a company’s online success.

Services Delivered

  • Website Migration 200+ Items
  • Search Engine Optimization
    • Meta Data
    • On-Page SEO
    • Image Optimization
    • 301 Redirects
    • Structured Data
    • Canonical URLs
    • and More
  • Search Engine Marketing
    • Google Shopping Migration
    • Shopping Feed Optimization
    • Google and Bing Ad Management & Optimization
  • HTML, CSS & JavaScript
  • Landing Page Service

Ad Performance Outcomes:

  • Impressions: +120.5%
  • Clicks: +133%
  • CTR: +7.5%
  • Avg. CPC: -44%
  • Cost: +29%
  • Cost/Conversion: -86%
  • Conversion Rate: +303%
  • Revenue: +547%
  • Bounce Rate: -37.6%

SEO Performance Outcomes:

  • 2 Second Decrease in Avg. Page Load Time
  • 104% Increase in Organic CTR
  • 388% Increase in Organic Add to Cart Rate
  • 276% Increase in Organic Traffic Conversion Rate
  • 172% Increase in Organic Transactions
  • 120% Increase in Organic Revenue

Overall Website Performance Outcomes:

  • 86% Increase in Pages Per Session
  • 47% Increase in Time on Site
  • 55% Decrease in Bounce Rate
  • 468% Increase in Add to Cart Rate
  • 150% Increase in Transactions
  • 186% Increase in Conversion Rate
  • 122% Increase in Revenue

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