Under One Roof

Author By Adam Wells

Last updated: 08/28/2020

Company Overview

Under One Roof is a full-service estate liquidation & estate buyout company that offers almost any estate service you would need and provides these services all “Under One Roof.” The company offers real estate services, home liquidations, estate buyouts, estate cleanouts, pressure/power washing, soft washing, roof washing, gutter cleaning, window cleaning, and house cleaning services.

Project Overview

Under One Roof suffered from a lack of transparency, service, and communication when working with a web development and web hosting company. This resulted in Under One Roof management believing they would receive a fully completed website, but instead the company paid to receive a nearly empty website template. The other negative outcomes of the project was that the website was not optimized, the hosting that was provided gave no cPanel access, no SSL, and there was an extremely poor, outdated, and incompatible CMS environment for adding and editing content.

What We Did:

  • Transferred hosting providers
  • Custom designed website
  • Custom WordPress Admin Panel
  • Image Sourcing
  • Content Creation
  • Search Engine Optimization
  • Get A Quote and Contact Forms
  • Setup MailChimp CRM
  • Integrated an auto-check/subscribe checkbox to automatically subscribe contacts to MailChimp
  • Square services for estimates and invoices
  • Google Analytics
  • Google Search Console
  • Facebook Business Manager, Pixel, and Ads
  • Google My Business


  • Completely functional WordPress website
  • Cheaper & better hosting
  • Increased website visitors
  • Increased Google Reviews
  • Increased organic traffic
  • Solid foundation to build on
  • Affordable growth & optimization plan

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