Page Experience’s Impact On Your Website Traffic

Author By Adam Wells

Last updated: 12/16/2021

Core Web Vitals

When it comes to your SEO (organic traffic), Page Experience has become more and more of a factor you must consider for your website users because Google continues to give Page Experience more weight in how it impacts your Organic Rankings. In fact, they have fully rolled out more page experience ranking factors into their algorithm in August of 2021, and this is a trend that we as website owners should expect to continue.

So what things should you be considering when evaluating how to satisfy Google (and your users) with the experience your website provides?

This would be Core Web Vitals and other Page Experience factors Google has specified.

Core Web Vitals are made up of:

  1. Loading / Page Speed
    Page loading and page speed can get technical, which is why it is best to have a custom theme by a developer that knows what he or she is doing from an SEO perspective, and you will want to have access to that developer for fixes and improvements (at least periodically). If you are interested in knowing the Pros and Cons of using themes made to service most businesses, we have touched on that topic in our post on “When Are Custom Websites / Themes Worth It?
  2. Interactivity
    In simple terms, Interactivity is a measure of how quickly your website will respond to someone interacting with it (i.e. a user clicking a link or a button that is supposed to dynamically change content on the page).
  3. Visual Stability
    Visual Stability is ensuring that your content is not shifting around on a user’s screen as the user is on your website.

All three user experience signals listed above that are a part of Core Web Vitals rely heavily on how your website’s theme is developed.

There are a lot of things about development that people like me (a non-developer) are unaware of. Fortunately for me, my brother Jon Wells happens to be our Developer specialized in WordPress / WooCommerce & Shopify Development. He has helped me realize things about working with developers that I would likely have never known otherwise.

Other Page Experience Factors:

There are also other page experience factors that are good to keep in mind. The Page Experience signals listed below are not newly introduced, but they play an important role in Google’s assessment of your website’s page experience as a whole.

Website Pages Need To Be Mobile-friendly

Mobile-friendly means a few different things, but the gist of the idea is that users visiting your website on a mobile device should not receive a lesser experience than being on a desktop device. You will want your website to load fast, for text and images to be readable (not needing to zoom in to see things etc), and for your website to be usable (easy to select options, click buttons, and navigate the website).

Website Should Be Secure

This simply means that you are using the HTTPS protocol.

Your Website Should Not Be Intrusive

This is where non-intrusive interstitials come into play. Basically, you want to ensure you are not hounding your users in ways that would seem inappropriate in a real world experience. Don’t be up in your users’ faces and be invasive of their personal space. Let them browse your website and let your website do the selling without invasive popups that show before they have had a chance to browse your website, and ensure the popups are not hard to exit out of or covering the entire screen.

Below are Google’s examples of things that make content less accessible to a user:

Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.

Displaying a standalone interstitial that the user has to dismiss before accessing the main content.

Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.

How To Use Page Experience To Your Advantage

For a decent amount of businesses that have websites that need speed and page experience improvements, they will dread the fact that they need to find, hire and pay the “Right Developer” in order to improve in these areas.

But you can also look at this as an opportunity. There are a number of competitor businesses that are likely thinking or dealing with the same thing. Finding the right developer can be challenging. There will also be a number of businesses that invest in improvements that do not get the best results for what they invested.

If you are equipped with the right knowledge and have access to the right help, you can take every new industry challenge and use it to your advantage by adapting quicker and more effectively than your competition.

At Daily Grind Digital, we do have specific requirements and conditions that must be met for us to be able to fully help website owners improve their website speeds and page experience. We have outlined those details on our blog post on Improving Website Speed The Right Way.

Are You Ready To Take Your Business To The Next Level?

If you are looking for help with Google Ads, Google Merchant Center, Data Tracking, or you’re looking for development of a Powerful Custom Website Theme, we really believe we are among some of the best companies out there to deliver your business the best results.

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