Through years of learning, we have been fortunate to find the hands-on experience and insights needed to become effective at managing text ad and shopping campaigns.
With SEM Analyst experience in a large agency, and experience in managing ads for two mid-sized eCommerce companies, we have built the insights, skills, and knowledge necessary to audit ad accounts and identify areas of opportunity to increase performance.
We finetune accounts to take advantage of every opportunity to increase performance whether it is bidding, targeting, scheduling, audiences, negative keyword management etc.
We do not let any opportunity slip through the cracks because we know that even the smallest increases in performance spanning across several areas of ad management can make a huge difference.
In SEM Analyst work you have primarily one job ― to pull performance reports to provide to clients.
This means that reports must be insightful and there must be efficient processes in place to manage reporting and to use data to improve performance.
We provide reporting that helps you know your true account performance.
We help you understand why your account is performing at its current level and we lay out our plan of action so that you understand steps that we will take to help increase key performance metrics in your ad account.
Through our reporting and ad management processes, we increase account performance that is ultimately focused on profitability.
We help you define what a profitable CPA is whether you sell products or services.
With products, we like to use profit margin when determining if performance is profitable in real time.
We also like to help clients dig into their Customer Lifetime Value and Attribution Modeling as well to give additional insights into the role that Ads play in long term business growth.