We help you understand who your customers are. This includes age groups, gender, geographic location,device types and more.
We look at landing pages and most common user paths.
We look at traffic channels to determine performance of referral campaigns from email marketing, Facebook and Facebook Ads, other social and paid channels and more.
We break down organic traffic performance and can give you insights on organic keyword impressions, CTRs, and rankings and we can break it out into Bran and Nonbrand performance.
This is only a small list of examples, but odds are regardless of what you’re looking for we will either be able to find the answer or we will be able to set up data tracking to collect the data you need.
All the data that we set up tracking for and that we analyze will help us understand what is working well, what is underperforming, and it will also help us find areas of opportunity.
We look at what data is in your account and we determine what additional data can be tracked to help us collect actionable insights.
We prioritize objectives based on the impact they will have on performance. We go straight for optimizations that will have the greatest impact in the largest amount of traffic, which in turn will yield the greatest results.
We often export data for further analysis.
We build reports that clients are interested in seeing on a regular basis and we make charts, tables, and graphs for clients who want to share reports and data for presentations or during team meetings.
We also set up custom dashboards for clients. Dashboards allow you to see the data that is most important to you without needing to navigate the Google Analytics UI to find different bits of information.