We set up data collection for the data you could and should be tracking.
We ensure that you are not missing out on data that can be used to increase your overall business performance.
We get you the data you need in order to help you understand website performance that is specific to your business.
With our knowledge and experience in utilizing Google Analytics for everything that we do, we certainly know how to navigate Google Analytics and spot discrepancies.
Combine that with our knowledge and experience with setting up data tracking, you get a company that can audit for data discrepancies and that can also find out what is collecting inaccurate data.
For example, with a client we noticed certain product pages had 0% bounce rates. We tracked down the GTM Tag that was firing, we reverse engineered the tag to understand what it’s purpose was, and we edited the tag to ensure that it worked correctly.
So what’s the point in an audit if all we do is identify all the issues that your website has?
We use our Google Analytics Audit to determine areas needing improvement.
We build out a list of issues and we list them in order of importance.
We then work with you to tackle and fix each issue one by one to optimize your website performance