In Google Analytics, there is a lot more data to collect other than what you get from the out-of-the-box analytics setup.
Custom data collection can give you insights on what buttons people are clicking, which forms they are submitting, how much of a video they have watched, how many people are going to your social media page from your website and much more.
We help you collect data that is specific to your business so that you can measure and understand your true online performance.
We have certainly caught bugs in Google Tag Manager set up for some clients.
The longer you collect inaccurate data, the worse the potential impact.
For example, if you have used a third party tool to install Google Tag Manager, we have found incorrect tag setups that were causing inaccurate data. We saved a company from continuing to believe their website bounce rate was 23%, when in reality it was over 50%.
With custom data tracking you can understand so much more about your online business performance.
When you make changes to your website, oftentimes there is a specific change that can be tracked such as video, pop ups, downloads etc.
By consciously tracking this information and assessing its performance you can understand if changes you make are working and you can report on specific performance metrics in association to specific changes that were made.
This process is going to help your business put data behind changes that are being made over time and will help you optimize for conversions to increase revenue and profitability.