Your account structure starts at the campaign level and works down to the ad group, keyword, and product group level all the way down to the ad itself.
We set up campaign structure that gives the right insights on each reporting level. This allows for transparency in reporting as well as better and more efficient ad management.
This process saves you time and money right out of the gate in terms of labor hours needed to manage your account.
With advertising, every little gain in performance counts and adds up significantly over time.
This is why we make small, yet significant changes in bid adjustments that allow more tightly managed CPCs (cost per clicks).
This ensures you are bidding up on traffic more likely to convert and that you are bidding down for traffic that is less likely to convert.
We also use data to retarget and remarket to high quality leads. We set up remarketing criteria based on visitors to your website, actions users have taken on your website, as well as we can remarket to your mailing lists and expand your reach to similar high quality audiences.
We would be silly to think that ad performance is based solely on how the ad account itself is managed, right? This can often be an assumption that is made though.
As we optimize your ad account for performance we will also naturally be taking a look at your website pages that ads link to.
As we learn more about your website, we will not go silent if we believe (or know) that we can help make your website pages better optimized for conversions.
This is what is great about our company. We take a holistic approach to advertising and we perform the work necessary to increase your conversions and profitability.