We do not perform audits with the goal of restructuring your entire account.
We only recommend campaign and ad group restructuring if your account is missing the benefits of more insightful and granular reporting / management that comes with having a great account structure.
We are not here to create more work for ourselves that isn’t necessary, we are here to help you make your ads more profitable.
We take a detailed look at various factors in order to determine solutions that are specific to your business.
There are a ton of ways that we can use data to increase your performance.
We use both Google Analytics and your advertising platform to analyze data and use it to make adjustments in bidding & targeting.
We optimize ad schedules and bidding based on locations, time of day, audiences and devices.
Ad performance is not always linked directly to the ad account itself, but ad performance is also dependent on your website’s ability to convert traffic.
We ensure you get the most out of your ad spend by simultaneously identifying issues with your site that data shows is causing a lack of performance.
We also use our experience and intuition in some cases to identify on-page factors that can be better optimized to increase your conversion rates.
With our PPC Audit service, you get a complete package that looks out for your best interest in every aspect of advertising and conversion rate optimization.