Businesses often have a good idea of who their target audience is (if not no worries).
We help determine the best means to reach your target market as the first step of lead generation.
We reach high potential leads on platforms they are using and we reel leads into the sales funnel by using language that satisfies search intent, interests, and that provides value.
It’s common to have lower than 5% conversion rates, which means out of every 100 visitors it is likely that 95 or more will not convert.
In general, our goal is to increase your conversion rate ― but we also want to set up mini-conversion goals that allow us to increase business long term.
One method we use is retargeting. We set up various criteria that will identify the most qualified people that have visited your website and that criteria will trigger retargeting ad campaigns.
We also collaborate with you to set up mini-offerings in efforts to capture lead information such as emails, phone numbers, etc. We do so by creating incentives to get leads to opt-in to your newsletter, download a resource, or submit RFQ’s for example.
When giving a PowerPoint presentation, content & delivery is everything. You will likely work on perfecting your talking points, the order of those talking points, the timing of those talking points, how the information is displayed on each slide etc.
These same optimization concepts apply to your website. As a business ultimately focused on sales, you want to perfect your sales pitches and the presentation of those sales pitches.
We help you do this by making your website pages & ad pages look clean and professional. We set up eye-catching visuals that compliment your offerings and we carefully choose placements of USPs with well-crafted content that increases conversion rates.